After the first celebration of Mother’s Day in 1908, Grace Golden Clayton decided to celebrate 210 fathers who died in the 1907 Monongah Mining disaster in West Virginia. She chose to celebrate on the Sunday closest to that of her deceased father’s, but the holiday didn’t catch on and her celebration was forgotten until Nixon’s proclamation of Father’s Day in 1972.
Did you know that 84% of US consumers will celebrate Mother’s Day, each spending about $138 (according to the National Retail Federation). That means a total of $15.8 billion will be spent on gifts for mom.
And how do we spend that money?
$3 billion on special dinners or brunch
$2 billion on flowers
$1.6 billion on gift cards/gift certificates
$1.4 billion on clothing and accessories
$1.2 billion on consumer electronics
$1.1 billion on personal service gifts (e.g., a trip to the spa or salon)
$696 million on house wares and gardening tools
$672 million on greeting cards
