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By: Meredith Cohen

Recently, the New Jersey-based color authority Pantone named Tangerine Tango its 2012 color of the year. In thisyearly ritual, Pantone’s Leatrice Eiseman, Executive Director of the Pantone Color Institute and Vice President of Fashion, described it as a “sophisticated but at the same time dramatic and seductive color.” That seems quite effusive for a swatch technically labeled 17-1463 TCX – but this deep rich orange has a striking and high visibility quality that might just lend itself well to more noticeable, user friendly ads. As the year progresses it will be interesting to see if Tangerine Tango, this vivacious splash of orange, makes it into the next big ad campaign.

By: Meredith Cohen



For many, accessing web pages is a visual only task that sometimes interferes with daily activitities since it requires a “sit down and focus” environment. The new SpokenLayer app changes the user’s experience by gathering written articles from the web and transforming them into narratedaudio, making them available whether you are commuting, doing chores or even taking a shower.
 
This listening quality will allow millions more to access articles that they may previously not have had the time or place to read. Although many of these articles will be spoken by humans, some will use text-to-speech technology such as that utilized in the Apple’s Siri digital assistant. The app does not currently feature every article on the Internet, but focuses on a few specific sources such as The Atlantic, TechCrunch and Joystiq.

This potential to reach millions more through the sense of hearing may literally create a new type of audience for web advertisers.


As the article concludes, “…give your eyes a rest and read the web with your ears.”

By: Meredith Cohen

 

The sports and political gender world had been turned upside – at least for the twitter comments on the Olympic events which recently overwhelmed many social media sites.

Both sports and politics are usually considered male oriented domains. But according to AdAge MediaNews and the social media monitoring firm Trendrr, “59% of viewers who had been talking about the Olympics on Twitter were female. Normally, social chatter about sports programming tracked by Trendrr skews about 70% male.”

This skewed statistic came not only from the great success of female Olympians such as the “Fantastic Five” and the U.S Women’s Soccer team, but the great interest female viewers seemed to express about certain controversial male Olympians.

Now that the Olympics have passed – and the GOP party is raving about wives and mothers in order to gather in the huge potential of undecided female voters, there is a good lesson to be learned. 

 

Perhaps advertisers, particularly mobile advertisers, who integrated the Olympics into their online work should stand up and take note of this female oriented campaign. As the Ad Network giant Airpush commented recently “, nothing matters more in mobile advertising than relevance.”

Source: Trendrr

By: Meredith Cohen
A Park Avenue building around the corner from our office is under renovation but at first glance you wouldn’t know it. The building’s façade – from street level to roof – is draped in fabric, printed with a window pattern. The detailing and shadow on the printed fabric tricks the eye into thinking you’re looking at a real building. This is a great method to conceal undesirable construction, while using printed materials to liven up an otherwise boring city block.

By: Meredith Cohen

A Park Avenue building around the corner from our office is under renovation but at first glance you wouldn’t know it. The building’s façade – from street level to roof – is draped in fabric, printed with a window pattern. The detailing and shadow on the printed fabric tricks the eye into thinking you’re looking at a real building. This is a great method to conceal undesirable construction, while using printed materials to liven up an otherwise boring city block.

By: Meredith Cohen

Coke has created a new ad campaign for Coke Zero with an updated Facebook Page that incorporates the James Bond 007 theme. Since the new campaign launched on Thursday, 10/11/12, their video has clocked approximately three million views.

Coke Zero gave away exclusive tickets for the launch of Skyfall, the 23rd film in the James Bond series (the release of Skyfall also coincides with the 50th anniversary of the series). 
Unsuspecting passengers that stopped to get a Coke Zero from the vending machine located in Antwerp, Belgium’s Centraal station were given a task in addition to getting a drink. 

The vending machine display asked passengers to “go to platform 6” telling them that they had 70 seconds to “unlock the 007 in you.” (Adding to the fun, a nearby violinist played the James Bond theme song as a background to the participant’s adventure.) Hidden cameras filmed the participants as they ran to the platform. However, this task was not made easy, as various obstacles impeded the progress of the potential 007’s chances.

If the mission was accomplished, the participant won tickets to the Skyfall launch.