Did you know that 84% of US consumers will celebrate Mother’s Day, each spending about $138 (according to the National Retail Federation). That means a total of $15.8 billion will be spent on gifts for mom.
And how do we spend that money?
$3 billion on special dinners or brunch
$2 billion on flowers
$1.6 billion on gift cards/gift certificates
$1.4 billion on clothing and accessories
$1.2 billion on consumer electronics
$1.1 billion on personal service gifts (e.g., a trip to the spa or salon)
$696 million on house wares and gardening tools
$672 million on greeting cards