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By: Meredith Cohen

Recently, the New Jersey-based color authority Pantone named Tangerine Tango its 2012 color of the year. In thisyearly ritual, Pantone’s Leatrice Eiseman, Executive Director of the Pantone Color Institute and Vice President of Fashion, described it as a “sophisticated but at the same time dramatic and seductive color.” That seems quite effusive for a swatch technically labeled 17-1463 TCX – but this deep rich orange has a striking and high visibility quality that might just lend itself well to more noticeable, user friendly ads. As the year progresses it will be interesting to see if Tangerine Tango, this vivacious splash of orange, makes it into the next big ad campaign.