By: Arfa Rehman
Yoko Ono is making her dream of producing a film that includes a snapshot of every person in the world smiling come true by using social media. The project, called Smiles Film, allows people to participate in the film by uploading smiling pictures of themselves to Instagram or Twitter. All you have to do to get involved is smile, take a picture with Instagram, or upload one to Twitter, with the hashtag #smilesfilm, and add your geotag location. The project already has a website, an iPhone app, and is being shown at the Serpentine Gallery in London as part of Yoko Ono’s show called To the Light.
Yoko Ono’s project will not be the first “social film” to be made. Ron Howard’s When You Find Me is a short based on 8 winning entries in Canon’s photography contest - Project Imagin8ion - for which people around the world submitted photos online. When You Find Me was a big success, even generating Oscar buzz. Whether Yoko Ono’s social film will be a hit remains to be seen.