By: Arfa Rehman
The Association of Independent Commercial Producers honored the best commercials, directors and production shops yesterday at the 2012 AICP Show & Next Awards.
Chipotle’s stop-motion ad called “Back to the Start” won Best Single Commercial.
BBH New York and Google Creative Lab’s Google Chrome campaign, including 3 ads – “Dear Sophie”, “Bieber” & “It Gets Better” - won the Advertising Excellence award for best campaign.
View all the winners here.
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By: Arfa Rehman
According to the 2012 global rankings released by the Effie Effectiveness Index on Monday, McDonald’s is the world’s most effective brand (for the 2nd year in a row). The Effie Index, launched in 2011, recognizes global companies with the most effective marketing communications ideas. It also named Unilever the world’s most effective advertiser, and Ogilvy & Mather the world’s most effective advertising agency network.
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Yoko Ono is making her dream of producing a film that includes a snapshot of every person in the world smiling come true by using social media. The project, called Smiles Film, allows people to participate in the film by uploading smiling pictures of themselves to Instagram or Twitter. All you have to do to get involved is smile, take a picture with Instagram, or upload one to Twitter, with the hashtag #smilesfilm, and add your geotag location. The project already has a website, an iPhone app, and is being shown at the Serpentine Gallery in London as part of Yoko Ono’s show called To the Light.
Yoko Ono’s project will not be the first “social film” to be made. Ron Howard’s When You Find Me is a short based on 8 winning entries in Canon’s photography contest - Project Imagin8ion - for which people around the world submitted photos online. When You Find Me was a big success, even generating Oscar buzz. Whether Yoko Ono’s social film will be a hit remains to be seen.
“Sometimes I get emotional over fonts.” - @kanyewest
So do I, Kanye. And so do a lot of us.
IKEA’s switch from Futura to Verdana in 2009, often referred to as the IKEA Font War, garnered a huge uproar from the online public. The ordeal caused Verdana to quickly become a trending topic on Twitter, as well as the launch of an online petition to replace the font. Reasons for the backlash? People felt that Verdana did not complement IKEA’s design philosophy and was not a unique choice. They also thought it was ugly. More important than the reasons, though, is the sheer fact that a font change was as big a controversy as it was. Kanye West is not alone.
More Fun in the Philippines
We are all probably aware of the popularity and power of Internet memes. It is almost impossible to not encounter them on any social media platform. Memes have also made their way into the world of advertising, with Panda Cheese’s Never Say No to Panda commercials becoming viral videos, and Old Spice’s The Man Your Man Could Smell Like campaign becoming a meme. Can meme-based ads be the future of advertising? The Philippines’s Department of Tourism’s entire campaign features memes made by the Filipino public showing why it’s more fun in the Philippines. This 30 second TVC shows the potential of people-powered advertising. I know where to go for an epic staring contest.
Tweet for Tea
South African brand BOS Ice Tea has people tweeting to “get vending trending” on Twitter using BEV – a Tweet-activated sampling robot/vending machine. How does it work? Users tweet to the BOS Twitter account with the hastag #BOSTWEET4T, and BEV dispenses a free sample of BOS Ice Tea for the tweeters.
The new MacBook Pro on display in Apple stores is tilted 70 degrees. Why that exact angle? Carmine Gallo’s research on the Apple Store experience reveals that the reason the screens in an Apple Store are angled the way they are, apart from aesthetic reasons, is to invite customers to engage with their products. Apple Store employees use an iPhone app to tilt all screens to the same angle so that customers can readjust them to their own ideal viewing angle. This tactic, along with allowing customers to use the devices to surf the web, listen to music, read e-books and play games, creates what Gallo calls a “multisensory experience,” which ultimately helps promote brand loyalty.
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By: Arfa Rehman
AdWeek has compiled a list of 2011-2012’s best print ads from around the world. The list consists of 38 Grand Prix and Gold winning entries from the Cannes Lions Festival and includes campaigns by Ray Ban, Volkswagen, Benetton and Amnesty International (my personal favorite).
Have a look here
Amnesty International’s anti-domestic violence ad installed in Hamburg, Germany in 2009 was the first of its kind – it responded to people looking at it. The poster used an eye-tracking camera to change the image as soon as someone looked directly at the poster. An innovative approach to reinforcing the message that domestic violence “happens when nobody is watching.”
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By: Arfa Rehman
If you get excited about logo makeovers like me and want to be enlightened about the origins of some of today’s most prominent logos, this is a post for you. Stock Logos’ new list shows us the current and original logos of some of the world’s biggest and most famous companies – including Firefox’s original phoenix, as well as Isaac Newton sitting under an apple tree in Apple’s old logo, which it used for an entire year before switching to its simple bitten apple logo.
See them all here
If you need of motivation to get fit, Healthy Share could help. The app, result of a partnership between GE and Facebook, allows you to add your fitness goals to your Facebook timeline. Logging your daily dietary and fitness choices into the app allows you and all your Facebook friends to track your progress. You even have the option to work out with four Olympians - Kevin Durant, Alex Morgan, Michael Johnson and Summer Sanders – with each athlete’s challenge consisting of a different set of exercises.
Tell Me Something I Don’t Know: Microsoft Chose a 22-Year-Old Instead of an Ad Agency for Surface Video
The online promo for Microsoft’s new tablet called Surface already has 6.3 million views, and it was not made by one of Microsoft’s agency partners like Crispin Porter & Bogusky. Instead, Microsoft chose Calib Slain, a 22-year-old unknown in the advertising world. Slain worked with Keith Rivers, who previously made the “A More Powerful Web” video for Internet Explorer, to create a bold video showcasing the new Surface. Microsoft certainly liked it, and so did 36,000 people on YouTube.
By: Arfa Rehman
Mashable brings you a list of the 10 most-shared ads on YouTube in the month of June 2012. Topping the list with around 9 million views is Abercrombie & Fitch’s ad, featuring male models from its Flagship stores all around the world lip-syncing and dancing to Carly Rae Jepsen’s “Call Me Maybe”. Others that made the list include Microsoft’s ad for its new tablet Surface, Nokia and Warner Brothers’ The Dark Knight Rises trailer, and BMW’s M5 Bullet ad. View them all here.
