Coke has created a new ad campaign for Coke Zero with an updated Facebook Page that incorporates the James Bond 007 theme. Since the new campaign launched on Thursday, 10/11/12, their video has clocked approximately three million views. Coke Zero gave away exclusive tickets for the launch of Skyfall, the 23rd film in the James Bond series (the release of Skyfall also coincides with the 50th anniversary of the series). Unsuspecting passengers that stopped to get a Coke Zero from the vending machine located in Antwerp, Belgium’s Centraal station were given a task in addition to getting a drink.
The vending machine display asked passengers to “go to platform 6” telling them that they had 70 seconds to “unlock the 007 in you.” (Adding to the fun, a nearby violinist played the James Bond theme song as a background to the participant’s adventure.) Hidden cameras filmed the participants as they ran to the platform. However, this task was not made easy, as various obstacles impeded the progress of the potential 007’s chances.
If the mission was accomplished, the participant won tickets to the Skyfall launch.