A report from the Wesleyan Media Project has revealed that TV ads in the current presidential race carry substantially more negative remarks than previous campaigns. Compared to the 2008 election, whose ads were 40% negative, the current race amounts to 75%. This is also drastically higher than the 34% in 2004 and 18% in 2000. As we near voting, it is interesting to note how aggressive the attention shifts from positive personal endorsement to negative opponent slandering. Between September 9 and 30 of this year, less than 8% of ads were positive!