Latest Tweet

By: Eric Hamblett

Kellogs has just launched an innovative marketing campaign at their new pop up shop in London. Named the “Kellogg’s Tweet Shop,” the company is giving away free bags of their new Special K chips in exchange for a positive tweet on Twitter. Visitors have the choice of picking one of three template tweets to send out, or they can craft their own. Brand manager Sarah Case is excited about the campaign because she says Kellogs is the “first company to literally use social currency instead of financial currency to launch a new product.” It will be interesting to see how other companies harness the power of positive endorsements, and if they can gain similar PR exposure in the process. 


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