Statistics are scary when it comes to childhood obesity. In fact, childhood obesity has more than tripled in the past 30 years. According to the Centers for Disease Control and Prevention, about 17 percent – 12.5 million – of the nation’s children between the ages of 2 and 19 are obese. Everyone wants to do something about it, from the First Lady to athletes to schools to Mayor Bloomberg. There is even an HBO documentary that delves into the topic.
So when I recently stumbled upon a couple of commercials from Blue Cross/Blue Shield of Minnesota, I immediately remembered what we at Seiden pointed out about 10 years ago in a Weight Watchers effort never produced. We as parents should not just tell our kids how to eat, we have to show them. If we eat better, our kids will eat better.
Watch the commercials here.