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By: Eric Hamblett

Kantar Media’s Campaign Media Analysis Group, CMAG, has projected that total TV ad spending for the 2012 presidential race will amount to $1.1 billion. As of labor day, over one third of that sum has been spent. With what remains, it appears that each month is set to burn $330 million until Election Day. What is unique about this figure is how it relates to other industry spending habits. Burger & Fries, which includes the top 10¬†restaurant¬†advertisers — McDonald’s, Taco Bell, Subway, Burger King, Wendy’s, IHOP, Domino’s Pizza, Sonic, Red Lobster and KFC — collectively spend around $330 million each month. Similarly, candy spending in the month of October (Halloween) and cologne spending between Thanksgiving to Christmas also combines to a whopping $330 million. It is interesting to compare how election cycle dollars relate so closely to consumer ones.¬†

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