This is the header of the latest fundraising email I got from the Obama organization this week. I don’t know much about fundraising or political campaign running, but I do know something about headlines.
“The end?” is not a good headline.
Raising the spectre of pointlessness and futitility is rarely the best tactic. Doesn’t matter if you’re selling presidents or Prego spaghetti sauce.
And making it a rhetorical question doesn’t take the curse off it. It makes it worse. Obama, a Harvard-trained lawyer, knows you never ask a question you don’t know the answer to or don’t want the jury to know the answer to. You certainly don’t want someone like me, a dyed-in-the-wool Democrat, wondering “I don’t know….is it the end?”
Thank goodness there are people like Tod Akin to keep me feeling optimistic about the outcome in November. This email sure as hell didn’t.