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By: Benjamin Schechner

Want to buy a product online? Go to Wait, it’s Shoot, I actually mean

Jeff Bezos, the founder of online retail giant,, originally
wanted to call his company Cadabra. However, after some consumer
research, he discovered that Cadabra was too easily confused with
cadaver. As a result, he searched for a new name. He decided on Amazon
after the world’s largest river and because in an alphabetical list,
Amazon would be near the top, if not the top, of the list.