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By: Eric Hamblett
Rock the Vote, a not-for-profit organization, plans to register 1.5 million voters using QR codes. This is an agressive campaign, however the organization has made the process incredibly seamless. They are distributing QR embedded apparel online as well as at Whole Foods stores. The premise is that each individual wearing the product becomes a ‘mobile hotspot.’ Other people can scan the individual code and be directed to the a vote registry page. Aside from being bullied on the sidewalk, this may be the most creative approach I’ve seen to registering lazy young folks.

By: Eric Hamblett

Rock the Vote, a not-for-profit organization, plans to register 1.5 million voters using QR codes. This is an agressive campaign, however the organization has made the process incredibly seamless. They are distributing QR embedded apparel online as well as at Whole Foods stores. The premise is that each individual wearing the product becomes a ‘mobile hotspot.’ Other people can scan the individual code and be directed to the a vote registry page. Aside from being bullied on the sidewalk, this may be the most creative approach I’ve seen to registering lazy young folks.

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