“Sometimes I get emotional over fonts.” - @kanyewest
So do I, Kanye. And so do a lot of us.
IKEA’s switch from Futura to Verdana in 2009, often referred to as the IKEA Font War, garnered a huge uproar from the online public. The ordeal caused Verdana to quickly become a trending topic on Twitter, as well as the launch of an online petition to replace the font. Reasons for the backlash? People felt that Verdana did not complement IKEA’s design philosophy and was not a unique choice. They also thought it was ugly. More important than the reasons, though, is the sheer fact that a font change was as big a controversy as it was. Kanye West is not alone.