When one thinks of the seemingly limitless number of advertisements, products, and brands that an ad agency can put their design stamp on, nori rarely comes to mind.
However, in an attempt to respark the sale of nori (seaweed used for wrapping sushi) following the 2011 tsunami in Japan, international agency I&S BBDO was commissioned to develop “designer sushi”. The results are nothing less than beautiful– five laser-cut, intricate designs based on elements of Japanese history. And if you happen to be in Japan, you can pick some up for your own sushi-rolling pleasure.
Though the work supports a good cause and is to be commended simply on it’s aesthetic appeal, one can’t help but wonder if this will bring in a new era of advertising on the very things we eat. I guess we’ll have to wait and see.