June 2012
42 posts
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Beyond the Jam with Shazam
By: Rachel Metter
While watching an episode of “The Pitch” the other day, something intriguing caught my attention. No, it wasn’t the creative, the strategy, or even this particular client’s insanely huge ego (but good guess!). It was, of all things, a Home Depot spot.
Amidst a slew of people happily gardening, the spot featured a Shazam cue on- screen, which prompted viewers to “Shazam for...
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Seiden sings too.
By: Jessica Venegas
On the first full day of summer and while the weather exceeded the century mark in NYC, I along with a few dozen people, including other Seidenites, sat to listen to a group of sassy and talented young women sing their hearts out. Our very own Rachel Metter is part of the All-Female A Capella group called “Empire.” The record temperatures did nothing to stop Rachel and the...
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Silence Your Cell Phone
By: Jenny Briskman I’m a huge indie film fan. I can pass on most big-budget movies; even the ones I’m so excited to see beforehand (I’m looking at you, Hunger Games), never end up being that great. But give me a low-budget, one-camera film, with some no-name actor, and I’m good to go. So at this year’s Tribeca Film Festival, I ended up seeing 5 movies (if you’re...
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Tell Me Something I Don’t Know: Pantone Names...
By: Meredith Cohen
Recently, the New Jersey-based color authority Pantone named Tangerine Tango its 2012 color of the year. In thisyearly ritual, Pantone’s Leatrice Eiseman, Executive Director of the Pantone Color Institute and Vice President of Fashion, described it as a “sophisticated but at the same time dramatic and seductive color.” That seems quite effusive for a swatch technically...
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Tell Me Something I Don’t Know: McDonald’s is the...
By: Arfa Rehman According to the 2012 global rankings released by the Effie Effectiveness Index on Monday, McDonald’s is the world’s most effective brand (for the 2nd year in a row). The Effie Index, launched in 2011, recognizes global companies with the most effective marketing communications ideas. It also named Unilever the world’s most effective advertiser, and Ogilvy & Mather the world’s...
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WatchSeidenites take the stage!
By: Pharyl Weiner
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Good Design
By: Shari Bronson
Most products can be seen as a commodity, part of the pack, until something comes and catapults it from the chorus line and makes it a star. More often than not, that “something” is good design. Where functionality and aesthetics meet. Spend some time at the Cooper-Hewitt museum which is dedicated to historic and contemporary design and you’ll know what I...
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Tell Me Something I Don’t Know: Father’s Day was...
By: Pharyl Weiner
After the first celebration of Mother’s Day in 1908, Grace Golden Clayton decided to celebrate 210 fathers who died in the 1907 Monongah Mining disaster in West Virginia. She chose to celebrate on the Sunday closest to that of her deceased father’s, but the holiday didn’t catch on and her celebration was forgotten until Nixon’s proclamation of Father’s Day in 1972.
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Interns’ Corner on The Seiden Rite of Passage
By: Benjamin Schechner
Today the Interns became full members of the office; we participated in, or rather competed in (and I would also add thoroughly enjoyed) our first “First Friday”. These “First Friday” events were created as part of Seiden’s move to become a more digitally focused agency. On the first Friday of every month or in this case, the second Thursday of the month, Pharyl (@pharyl)...
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Tell Me Something I Don’t Know: The current...
By: Ellen Pratt
And he only received a “B-” for his effort! Robert Heft, the designer of the current version, took exception to this grade and issued his teacher a challenge: if Heft’s design proposal was accepted by Congress, his teacher would change his grade to an “A”. By presidential proclamation in 1958, his design was officially adopted as the US flag and Robert Heft received his “A”.
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2012 AICP Show & Next Awards
By: Arfa Rehman The Association of Independent Commercial Producers honored the best commercials, directors and production shops yesterday at the 2012 AICP Show & Next Awards. Chipotle’s stop-motion ad called “Back to the Start” won Best Single Commercial. BBH New York and Google Creative Lab’s Google Chrome campaign, including 3 ads – “Dear Sophie”, “Bieber” & “It Gets...
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Look who else loves Orange…
By: Marjorie Kalomeris
An Argentinian credit card company, Tarjeta Naranja (“orange card” in Spanish), targets low-income customers and “treats them as friends”. This month, dissatisfied customers were sent a lavish apology—with “Perdon” (“sorry”) spelled out in grass on a flowerbed and delivered to their homes. Tarjeta Naranja also sponsors the Argentinian soccer team through their “A Goal, A...
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