May 2012
29 posts
3 tags
Tell Me Something I Don't Know: Almost half of...
By: Rachel Metter
A recent study conducted by CNBC and the Associated Press polled 1,000 Americans over the age of 18 to see whether they thought that Facebook would be around for many years to come. About 46% of participants think that Facebook will fade away as other technologies and social media platforms arise. I’m gonna take a wild guess that Zuckerberg doesn’t “like” this.
Source
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Tell Me Something I Don’t Know: ET’s candy choice...
By: Derek Rush
In Steven Spielberg’s 1982 classic Sci-Fi movie ET: The Extra-Terrestrial, the main character, Elliot, uses a trail of candy to lure the alien and gain his trust. Originally the candy was to be M&M’s, but the Mars candy company found the ET character so ugly, they refused to allow their product to be used. Instead, Reese’s Pieces appear in the film. Sales for Reese’s Pieces...
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Tell Me Something I Don't Know: It's always 10:10...
By: Kati Schultheis
In ads featuring watches, most have the time set to 10:10, and it’s no coincidence—since the brand name is generally at the top, the hands of the watch frame the brand name. Plus the upward facing hands of the clock convey a positive aesthetic—some even say making a subconscious smiley face. Source
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Tell Me Something I Don't Know: Human Beings Can't...
By: Alyssa Birnbaum
You may believe that you can seamlessly research “rare Antarctic penguins” while scheduling a dentist appointment while mountain biking. Turns out, you can’t. And that’s not just because there’s no wireless in the rocky terrain in South Lake Tahoe.
Humans aren’t wired to multitask. Instead, our brains switch from task to task very quickly. We actually can’t focus on more...
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Tell Me Something I Don’t Know: Mother’s Day costs...
By: Jenny Briskman
Did you know that 84% of US consumers will celebrate Mother’s Day, each spending about $138 (according to the National Retail Federation). That means a total of $15.8 billion will be spent on gifts for mom.
And how do we spend that money? $3 billion on special dinners or brunch $2 billion on flowers $1.6 billion on gift cards/gift certificates $1.4 billion on clothing and...
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Ad Age | Social TV Conference Highlights
By: Patrick Lupinski
60 % of the 111 million people watching the SuperBowl were interacting with a 2nd screen at the same time. And what were they doing? Tweeting, Facebooking and interacting with various other platforms/applications. Coca Cola was prepared for this and they made sure you were playing with their brand even on your second screen. Do you remember the Polar Bowl? During the...
7 tags
Tell Me Something I Don’t Know: McDonald’s has...
By: Yael Warach
McDonald’s, the #1 ranking fast food restaurant with 26,000 stores in 119 countries, serves billions of hamburgers worldwide. In fact, they’ve sold 12 hamburgers for every person in the world. In celebration of National Burger Month, congratulations McDonalds! We seem to love your burgers!
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Tell Me Something I Don’t Know: The boy in the...
By: Zach Summers
The boy silhouetted in the logo design of Hollywood studio Dreamworks SKG is William, the son of Robert Hunt - the illustrator hired for the design.
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Tell Me Something I Don’t Know: The most stolen...
By: Shayna Makaron
The U.K.’s Center for Retail Research conducted a study of 1,187 retailers representing more than 250,000 retail outlets in 43 different countries and found that 4% of the total stock of cheese had been stolen — potentially to be resold on the cheese black market.
Runners-up on the list include fresh meat, chocolate, alcohol, seafood and infant formula.
Read more
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The Reason We Share So Much
By: Pharyl Weiner
Despite what some might say, social media success is not a fluke. And people aren’t sharing what they think about last night’s Rangers game because it’s the “in” thing to do. They’re doing it because sharing thoughts and opinions – i.e. talking about ourselves – has the same effect on the brain as eating a steak at Del Frisco’s or finding money on the street.
When a person...
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Tell Me Something I Don’t Know: Today only, you...
By: Pharyl Weiner
Put down that apple and go grab a milkshake – today is the annual celebration of body acceptance aimed to raise awareness of the dangers of dieting. Look in the mirror and say three things you like about yourself; it’s time to appreciate yourself for who you are and the body you have.
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Tell Me Something I Don’t Know: Selling tequila...
By: Pharyl Weiner
If you’re celebrating Cinco de Mayo with tequila tomorrow, there’s something you should know. Not all tequila comes with worm in tow – only certain mezcals. So, if the thought of drinking worm residue makes your stomach churn, have no fear. Your frozen strawberry margarita is probably safe.
7 tags
Designer Sushi
By: Ellen Pratt
When one thinks of the seemingly limitless number of advertisements, products, and brands that an ad agency can put their design stamp on, nori rarely comes to mind.
However, in an attempt to respark the sale of nori (seaweed used for wrapping sushi) following the 2011 tsunami in Japan, international agency I&S BBDO was commissioned to develop “designer sushi”. The results...
9 tags
Tell Me Something I Don’t Know: Cyndi Lauper is...
By: Rachel Metter
Apparently Cyndi Lauper is not too outdated to be the Grand Marshal of the Derby Festival’s oldest event—the 57th annual Pegasus Parade. If you’re headed down to Louisville today, you may spot her marching down Broadway, sipping a mint julep and belting her funky heart out. C’mon guys, she just wants to have fun!
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Tell Me Something I Don’t Know: Baby porcupines...
By: Yael Warach
Isn’t that adorable? Yes, it is.
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Tell Me Something I Don’t Know: You’re not in...
By: Pharyl Weiner
Sure, it’s warm in New York, but can you imagine what it’s like in Hawaii? Go ahead, it’s only fair to daydream about it since today is Hawaiian Lei Day – the 94th annual one to be exact.
April 2012
33 posts
8 tags
Tell Me Something I Don’t Know: Pizza has been...
By: Rachel Metter
Pizza has been around for more than one thousand years and has been prepared and enjoyed as a part of both Middle Eastern and Mediterranean cuisine. The term “pizza” first appeared in a Latin text from the southern Italian town of Gaeta in the year 997AD.
